Golfshake has continued to build on its significant growth over recent years with July 2017 setting records for both site traffic and use of the increasingly popular score tracking app.
July saw over 305,000 golfers visit the website with the past four months averaging a consistent 290,000 visits per month. However, it’s not just about the core website, which has recorded 213,000 unique visitors, Golfshake’s multi-channel digital platforms (forums, apps, social media and podcasts) have reached an estimated 350,000 unique golfers, with the smartphone apps having a particularly impressive impact and have now surpassed 30,000 downloads. The increase in video consumption by golfers has also been underlined with over 4,000 hours of tuition and equipment video content viewed in July on Golfshake channels.
The Golfshake audience are avid golfers who have bought into the ‘Play More and Play Better’ concept that has been championed by the brand, with those followers regularly accessing the apps for score and stat tracking, in addition to accessing the website for the latest golf news and equipment reviews. This illustrates the diversity of content and services available on Golfshake.
Golfers are regularly introduced to new services and content through Golfshake’s weekly editorial emails, sent on a Monday and Friday, which has seen the website’s now comprehensive news and editorial section record a startling 100% increase on traffic since last year. Delivering detailed tour coverage, informed opinion, in addition to equipment reviews and information, users (86% of whom are based in the UK) are now increasingly engaging with Golfshake for more than just the score tracker, with 47% of them accessing those services via their mobile devices.
Working to deliver more unique and absorbing content to its burgeoning audience, Golfshake has recently launched a weekly online golf podcast that is freely available via the website, iTunes and various services including SoundCloud, which complements each facet of the brand.
In addition to that jump into a different media sector, Golfshake has updated its onsite video platform, offering enhanced playlist functionality and standalone consumable hubs. There have also been changes made to the popular golf course review system – boasting over 200,000 independent ratings – with a new image system, right to reply comments and augmented criteria engineered to provide valuable feedback to both golfers and golf clubs.
August will see the release of further updates to improve the way golfers consume Golfshake content across the internet and enhancements are coming to the Golfshake app portfolio. Additionally, this month sees the launch of the annual ‘BIRDIE BLITZ’ score tracking campaign in association with Italy Golf and More, encouraging golfers to play more and score more nett birdies with the opportunity to win a magical golf break to Sicily.
** Data extrapolated from website traffic, app traffic, Golfshake forums and YouTube traffic, as well as impressions and reach across social channels.