PGA Professional Peter Finch has launched his own company, Finch Golf Media, following the continued success of his social media channels.
Finch, who launched his own YouTube channel in 2014, has enjoyed significant growth during that time, with his channel receiving over 16.5m views, and amassing over 140 million minutes of viewing time. During this time, he has also surpassed 265,000 subscribers and currently reaches a total audience of almost half a million across all of his channels.
The success comes concurrently with the launch of Finch Golf Media, a partnership between Peter Finch and golf marketing agency Performance54, which extends the relationship that was first formed in 2016. The launch of Finch Golf Media coincided with the appointment of David Barwise as brand manager for Finch Golf Media, while Jacob Broadbridge joins as a videographer.
Speaking about the new business venture and recent growth, Finch said: “When I started my journey on YouTube, I was unsure as to where it would lead. To get to where we are today is incredible and quite humbling. How we watch and engage with golf has changed a lot in that time, and I think that’s been to the benefit of those that play and love the sport. In Performance54, I have a partner that shares my passion to challenge the norm of how things are done in golf, and that will keep driving us forward as we continue to educate, entertain and inform golfers around the world.”
The new team has had an immediate impact during the Covid-19 lockdown, with the ‘Peter Finch Golf’ YouTube channel earning 2.2 million views and almost 24 million minutes of viewing time in April, during which time all golf courses and driving ranges were closed.
Finch’s success has not been confined to YouTube, however, with the Manchester-based influencer also accumulating over 185,000 followers and likes across Twitter, Facebook and Instagram. His content and fan following has led to work with leading brands and golf businesses to create several bespoke content partnerships featuring some of the world’s best players, golf courses, rights holders and brands.
Gary Davidson, Executive Director at Performance54, said: “Peter’s success is further evidence of the acceptance of social media as a brand marketing platform, and the growing acceptance of YouTube as a mainstream entertainment channel. We started working with Pete over four years ago and his growth is testament to his hard work and creativity; I’m sure the appointment of David and Jacob will further enhance that. By creating content that is informative, independent and engaging, Peter has positioned himself as one of golf’s most credible personalities and influencers, and we’re looking forward to reaching many more milestones in the years ahead.”