Global Edition

Molinari signs exclusive content deal with GOLF TV

11.08am 17th April 2019 - Media - This story was updated on Wednesday, April 17th, 2019

Fast-growing live streaming and on-demand video streaming service GOLFTV has announced the signing of reigning Open champion Francesco Molinari to produce a range of exclusive content.

GOLFTV subscribers will be able to follow the Italian closer than ever before, with unique behind-the-scenes access, offering insights into his tournament preparations and exclusive post-round reactions at select PGA Tour events.

The channel will also produce exclusive video instruction series with Molinari, in which the world No. 7 will share swing tips and practice routines that have helped him win ten worldwide titles, including a major championship, and become the first European player to win five out of five matches in a single Ryder Cup. As part of the arrangement, Molinari will sport the GOLFTV logo on his staff bag at all tournaments.

Commenting on the partnership, Francesco Molinari said: “I love what Discovery and GOLFTV are aiming to achieve, and I’m thrilled to be joining the team on its journey. It’s an exciting time for golf, and for me personally, so I’m proud to play a part in their mission to become the digital home of golf around the world. I can’t wait to share my insights, reactions and opinions on GOLFTV. It’s going to be great for the fans to see what I do, and give an insight on my team behind-the-scenes and all the stuff that we do to show up on Thursday morning ready to go and try and win a golf tournament.

“I’ve been watching a lot of GOLFTV content, and, of course, saw the reaction of their Italian commentators to my win at Bay Hill, which was truly amazing. Their passion for golf is clear, and I’m hoping that by sharing my own practice tips it will inspire more people to pick up their clubs and play, and of course watch all the biggest tournaments on GOLFTV throughout the year,” Molinari added.

Alex Kaplan, President and General Manager, Discovery Golf, said: “As a leading player on both the European Tour and PGA Tour, Francesco is one of world’s most recognisable and popular golfers. We are delighted that he’s joining the GOLFTV team and excited to hear from him on a regular basis as we go behind the scenes and learn how he’s elevated his game to become Italy’s first major champion and a European Ryder Cup legend.

The news that Molinari will link up with GOLFTV follows November’s announcement that Tiger Woods, who captured his fifth Masters title last week, had joined in an exclusive content partnership agreement.

GOLFTV, powered by PGA Tour, launched in January 2019 by Discovery and the Tour, presents more than 2,000 hours of live action each year, including The Players Championship, the FedExCup Playoffs and the Presidents Cup, as well as a wide range of premium content on-demand, featuring the sport’s most exciting moments, star players and tournaments on every screen and device.

Pictured top: Francesco Molinari  (credit Sam Greenwood Getty Images)

       

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