Global Edition

 

MediaDrive Sets New Course Record

8.41am 11th August 2010 - Media

Across its selected portfolio of websites MediaDrive, the targeted online golf media company, hit a record month in July serving over 11,000,000 advertisements to online golfers.

The advertising is targeted across MediaDrive’s extensive range of exclusive websites, including Golf Today, Top100GolfCourses, Golfshake and over 100 golf club websites.

By linking these sites to a state of the art ad serving technology solution, MediaDrive is able to run online marketing campaigns to over 600,000 UK golfers each month, giving them the largest reach of any independent online golf media company.

Equipment advertisers have benefited by reaching a new audience segment, previously unavailable through traditional golf media, giving a new route to market for leading brands including Callaway, Srixon, Nike, Ping, Motocaddy and many others.

Golf courses and resorts have also benefited in being associated with travel specific websites such as www.Top100GolfCourses.co.uk and www.Where2Golf.com , allowing them to reach users who are planning golf trips and researching course information.

Founder and Managing Director of MediaDrive, Simon Bale, is delighted to have reached this milestone and comments: “Online advertising is a very effective method of reaching golfers, as more and more are turning to the internet to book tee times, look up course information and review products.

“With 2-3 ads per page, to be able to serve over 11 million ads in a month means we have generated approx 4,000,000 page impressions across our sites; this shows the increased activity of internet usage by golfers in recent years.

“For us to be able to provide extensive advertising campaigns through one single source takes the hassle out of the hands of agencies and marketing managers, allowing brands to interact with the users of sites they might not usually have on their radar.”

MediaDrive currently has three employees and has been trading since November 2008. www.mediadrive.co.uk

       

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