The HowDidiDo Golf Academy was launched in July last year with the support of Mizuno Golf and the aim of providing HowDidiDo’s 400,000 membership with a weekly golf skills video and blog from renowned PGA professional Neil Clarkson.
In the first 12 months, the academy has received more than 175,000 page views, reaching a peak of 25,000 visits in June. In addition, the catalogue library of 50 instructional videos has received 65,000 views on YouTube.
With a blend of instruction on fundamentals of the game and tackling on-course situations and hazards that club golfers will encounter, HowDidiDo members have warmed to the fact that this complimentary service is adding significant benefit to their game.
Clarkson said: “I am proud to be associated with HowDidiDo and Mizuno Golf developing the online academy. Year one has been a great success and the academy will continue to expand with plans to include guest content from some of the UK’s best coaches, access to personal online golf lessons and member coaching events around the UK.
“The concept of the academy is to make instruction and improvement more accessible to club golfers, to explode the myths in the game and show that playing better golf doesn’t need complete swing surgery or lots of complicated technical data. Golf is a simple game made complicated by people who play it.”
HowDidiDo’s database now holds in excess of 21 million rounds of golf along with the handicaps, results and scores of more than 1,300,000 UK golf club members. It is now arguably the largest and most up-to-date database of golfers in Europe.