Golf clubs and leisure facilities looking to boost their consumer appeal through better quality imagery are being invited to peruse a new portfolio of photographs taken by experienced golf PR agent and photographer Andy Hiseman.
The portfolio shows not only hundreds of marketing-friendly golf course images taken at a wide variety of golf facilities, but also boasts a new section devoted to ‘Spa & Leisure’ and many other aspects social and sporting activity which can be found at most golf venues these days.
In his new portfolio now on view at www.hisemanphoto.com, Hiseman, who has taken over 60,000 photographs at over 100 golf clubs and resorts in the last four years, presents a new collection of golf images which show what life really looks like at the modern golf club.
Speaking about this year’s portfolio, Hiseman said: “Golf clubs and resorts are certainly diversifying fast. Recent photoshoots at multi-sports and leisure clubs like Roehampton, Cranleigh and Branston have been heavily slanted towards off-course activities, and I have had to learn many new tricks recently. Swimming pools tend to fog up your lens. Spin classes tend to take place in near-darkness. People doing yoga are very aware of their bums when there’s a photographer standing there.”
He added: “There are over 700 original images to look through – and only the most dedicated will get through them all – but hopefully people will find the new collection enjoyable to dip into, and maybe it will inspire some clubs to get some new photos for themselves.”
With many people tempted to do their own photos, using a smart phone, what tips does he have for budding photographers? “You need to make people relax, for them to act naturally enough to star in a good photograph, so a bit of gentle banter doesn’t hurt, and you need to reassure people that you’ll only keep the most flattering ones,” Hiseman said. “Most photographers are also quite good on the spur of the moment, and are constantly looking around – if you stand there expecting a good picture to walk right past you, you’ll not get many ‘keepers’.”
As well as commissions from golf clubs and resorts, Hiseman also supplies photographs to a growing number of golf industry organisations such as the PGA. “If you visit the PGA tent at The Open, you’ll sometimes see one of my images on a banner there,” he said. “I’ve seen some wonderful PGA pros in action, and capturing those moments when pro and pupil are working in complete harmony is very satisfying.”
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