Global Edition

 

Five issues in and GBD magazine aims for 5* service

12.56am 12th March 2010 - Media - This story was updated on Tuesday, April 13th, 2010

Golf Business Development magazine (GBD) has released its fifth issue (March 2010) to the international golf trade, offering a wealth of top-drawer writing on the global golf market; but its publishers stress the latest edition is only a first step towards creating a five-star service for readers.

GBD’s content is aimed at all discerning golf specialists and decision-makers. Through its unique ‘joined-up thinking’, the magazine covers the whole golf trade in its editorial scope and has quickly become a vital business resource and the ‘must-read’ golf trade publication. This 60-page edition of GBD has reached the most influential players in the industry.

The issue focuses on every aspect of golf business, including expert comment on the year ahead from the likes of Peter Dawson, John Pemberton, Guy Kinnings, Lodewijk Klootwijk, Keith Lloyd, David Wells, Dean Cleaver and more.

New golf development work from Troon Golf, Thomson Perrett & Lobb, and Kyle Phillips is also featured plus an insight into many leading new golf products for 2010, from the latest Eclipse 322 from Ransomes Jacobsen to the Club Car and Visage innovation; from SkyCaddie and Wii to a host of the best pro shop equipment, including PING, Callaway, Srixon, Cleveland, TaylorMade, Wilson, FootJoy, Golf Pride, Softspikes, ECCO and many others.

A popular addition is the detailed diary of industry trade shows and conferences which is proving particularly useful for all those involved with visiting, exhibiting at, and running these events.

Callaway Golf’s equipment design guru Dr Alan Hocknell, Hotel impresario Sir Rocco Forte, golf humourist Clive Agran and Jasmin Selmanagic, a businessman who is building a golf course on a mine-infested former battlefield in Sarajevo, are just some of the interesting golf people who have contributed to a bumper GBD edition.

And in terms of industry firsts, the new STRI Programme, which represents perhaps the most significant advance in agronomy for 30 years, merits special attention, while the GBD team reports at first-hand from the PGA Merchandise Show in Orlando, the Golf Industry Show in San Diego and the EGCOA Conference in Amsterdam.

Ben Evans, editor of Golf Business Development, said: “We have received a tremendous response to our first five issues and believe the magazine is maturing into a really good product for industry specialists. While we have tried to deliver a strong read we also believe we can, and should, build on some positive momentum to deliver a five-star service to the golf industry going forwards.”

Catch up with your copy of GBD at www.golfbusinessdevelopment.com (see ‘Current Issue’).

The 8,000 plus readers of Golf Business News.Com can access the magazine via a button on the www.golfbusinessnews.com news pages.

With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.

* For editorial matters contact Ben Evans on +44 (0)1747 820384/+44 (0)7789 722853, or Geoff Russell on +44 (0)1865 340759. Email benevansgolf@yahoo.co.uk , geoff@golfbusinessdevelopment.com. For advertising enquiries call Ross Jones on +44 (0)7878 750414 and email ross@golfbusinessdevelopment.com.

       

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