Global Edition multilingual strategy begins with French and German

8.07am 13th October 2011 - Media - This story was updated on Saturday, October 29th, 2011

French and German versions of have been launched this week., marking the first step of a multilingual programme to showcase The European Tour in local languages. is managed in partnership with French telecommunications company SFR, part of the Vivendi group, with produced in association with, official partner of the German Golf Federation and producer of The European Tour iPhone App in cooperation with BMW.

The strategy of working with local partners and federations within the European Tour family marks a new approach to developing multilingual opportunities with the aim of replicating the model across Europe and around the world.

The multilingual versions will increase access to globally, further enhancing the user experience for the Tour’s growing fanbase from all around the world.

Mark Lichtenhein, The European Tour’s Director of Broadcasting and New Media, said: “The launch of French and German versions mark an important milestone in the development of

“We try to be as responsive as we can to our user base and we appreciate the importance of a localised view of The European Tour.” and will feature live scoring, news, statistics and video from European Tour events in French and German, and provide a focus on their home players.

Content from will also be made available to the extensive network of SFR kiosks deployed across clubhouses and golf courses within France, taking right into the heart of the playing community of France.

Likewise, content from will be available for which hosts Germany’s largest online golfing community.

“SFR is pleased to announce their partnership with the European Tour, broadcasting exclusively European Tour content in all Alliance SFR golf clubhouse networks,” said Sander Cisinski, SFR’s sponsoring & partnerships Managing Director.

Panos Meyer, Managing Director,, said: “To take over the responsibility for the content of the German version of the European Tour website is for us, as the operator of, a logical step forward based on our existing partnership with the Tour and our position as the market leader of the German golf online media business.”

The European Tour is committed to celebrating the game of golf and showcasing its diverse global talent and rich landscapes. With more than 30 nationalities represented among the membership of The European Tour and 29 destinations featured during the season, the multilingual versions of will further reflect the multicultural, international diversity which makes up The European Tour Membership and its followers around the world.

European Tour


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