VPAR (vpar.com) – the award-winning golf technology platform and pioneer of Live Golf Scoring – has announced an exclusive partnership with Bauer Media across the UK and Ireland.
The partnership brings together the market leading mobile golf community and the UK’s largest golf publication. Bauer Media (Today’s Golfer and Golf World) will now add VPAR’s highly targeted mobile inventory to their advertising offering for new and existing clients.
VPAR golfers in the UK, will also be able to read and watch Today’s Golfer and Golf World content direct from their newsfeed in the app.
Jason Stoop, CEO at VPAR said, “We’re understandably delighted to be partnering with such a well-respected media company in the golf space, but also beyond. Both companies bring different expertise to the table and with the fast-changing media landscape, this strengthens both our positions.”
Patrick Horton, Managing Director, Sport & Entertainment at Bauer Media, said, “We are always looking for new ways to interact with golfers, and working with the UK’s fastest-growing mobile golf platform is a great extension to our existing media.”
Bauer Media www.bauermedia.co.uk