Albatross, a key digital partner to leading golf brands over the past eight years, has announced a rebrand and relaunch.
The change marks a fresh chapter for the London-based agency, pivoting towards a comprehensive redefinition of their brand and the unveiling of a vibrant new website.
Throughout the past year, the Albatross team has revisited its core principles and values, re-emerging today as a fully integrated sports marketing agency.
Speaking about the agency’s exciting evolution, founder James Wilkinson said: “While significant shifts have taken place in the golf industry as a result of the pandemic, we too have evolved, broadening our expertise to include website development, content creation, and strategic digital planning. We’ve been working closely with our clients to facilitate an ambitious revolution of their digital footprint, aligning with our new #ChangeYourGame mantra. Now, the time has come for us to tell the world about how we’re changing our game too.”
He added: “The past year has seen us collaborate with organisations beyond golf, including NTT DATA and the League Managers Association. These experiences have encouraged us to explore further opportunities outside of our historical remit and expand our offerings to serve a broader sports market.
“Let’s be clear – we’re not bidding farewell to golf. Instead, we’re ensuring our brand positioning enables us to serve all sports organisations, regardless of their size or type.”
To find out more about Albatross’s redefined agency positioning, explore case studies, or learn about their expanded services, visit albatross.digital