DETAILS – Hospitality, Sports, Leisure is teaming up with global media agency Performance54 in a strategic partnership to ensure Dom Pedro Golf Vilamoura remains a standout venue for global travellers and golfers alike.
The two-year agreement will see Performance54 support with operational sustainability strategy, tourism consultancy and integrated marketing strategy and delivery for DETAILS’ five flagship Vilamoura golf courses – Old Course, Victoria, Pinhal, Laguna, and Millenium.
Dom Pedro Golf Vilamoura was recently named Golf Resort of the Year in Portugal at the 2024 IAGTO Awards, holding off a challenge from several of the country’s most established golf properties.
The Old Course has been undergoing a significant renovation since DETAILS took management of the group in 2023, while the Victoria course, which is also currently closed for renovation, has been a regular host of the Portugal Masters on the DP World Tour. The group will also include a world-class equestrian facility and sports centre, pending further redevelopment.
The holistic 24-month strategy will be developed from Performance54’s UK HQ and new European office in Spain.
Nuno Sepulveda, co-Chief Executive Officer at DETAILS, said: “The promotion of our stunning range of Vilamoura golf courses will be in such safe hands with Performance54 as we aim to create one of Europe’s leading sports destinations. Since 2023, we have made significant changes – with sustainability at the core – and we are looking forward to sharing our world-class facilities with our guests.”
Ed Edwards, CEO of Performance54, added: “The Vilamoura suite of venues are an incredible addition to the portfolio of leading destinations that Performance54 already work with, and I am confident our strategic guidance will support their ambitious targets and elevate their global status within the industry. We are proud to be working with such an esteemed business and look forward to building on the affection held by existing customers, and convincing new ones of the venues’ undoubted quality.”