Portugal’s Troia golf course has implemented a new management software programme to manage its online booking and administration processes.
The Golf Manager software has allowed the course to revolutionise the visibility and control that it has over its golf facilities and operate more efficiently, including the streamlining of the online booking process, which has now become a crucial part of the business cycle after the coronavirus pandemic.
The new system has also simplified and modernised other aspects of the club’s operation, including the tee sheet, CRM (customer relationship management system) and membership administration.
Not only has the software made a big impact internally, with an intuitive interface and a wide range of reports and tools now available to staff at the click of a button, but the customer journey is now less complicated and faster to navigate. The new cloud-based software, which can be accessed by players and members of staff, will allow tee times to be booked in less than 20 seconds, sending automated confirmation emails and filling the tee sheet automatically.
Alexandre Barroso, Troia’s golf director, said: “We have been waiting for software like this in Portugal for a long time, with compliance from the Portuguese authorities. This is the tool we needed to adapt to the new reality and has already boosted productivity among the team. Being able to manage all our operations from one platform, from any device, and seeing the bookings in real-time, as well as valuable data and statistics, has given us everything we need to work efficiently. It has all the reports we can dream of and is unbelievably easy to use.”
He added: “We have already had excellent feedback from visitors and members on the new process and we are confident that it will have a positive impact on business levels as golfers find it quicker and more straightforward to book a round at Troia, which will hopefully encourage them back for more.”
Troia’s golf course and clubhouse is now reopen after a period of closure due to the coronavirus pandemic, subject to strict safety guidelines laid out by the Portuguese authorities to control and prevent the spread of COVID-19.