Golf club professionals can retrieve information and carry out tasks in Golfmanager directly through AI assistants, simply by typing a request or using their voice.
The integration fully respects each user’s existing permissions within Golfmanager, maintaining the same levels of access, user identification, and auditability as the platform itself.
Golfmanager, the AI-Core Golf Operating System redefining how golf clubs operate, optimize, and grow, has taken another significant step in the adoption of artificial intelligence across the golf industry with the launch of its native MCP (Model Context Protocol) integration.
Initially available in beta, the new functionality allows Golfmanager to connect directly with any AI assistant, including widely used platforms such as ChatGPT, Claude and Gemini. Users can retrieve information and carry out actions within Golfmanager using either text or voice, drawing on the multimodal capabilities of these AI tools.
Authorised users can, for example, ask an assistant to ‘Create a booking for this customer tomorrow at 10am’, ‘Cancel this player’s bookings’; ‘Add this member to the competition’; ‘Update this customer’s details’; ‘Show me this month’s occupancy and revenue report’ or Generate an invoice for this booking’, among many other requests.
The AI assistant can then interact directly with Golfmanager to carry out the requested action, always within the permissions and capabilities assigned to that user in the platform.
The integration introduces a new way of working with Golfmanager, allowing day-to-day tasks to be initiated and completed through an AI assistant in a simpler, faster, and more natural way.
This has been made possible by Golfmanager’s proprietary technology architecture. The MCP integration has been built natively into the platform’s core, meaning AI does not sit as an external layer on top of the software. Instead, it is integrated directly with Golfmanager’s architecture, allowing assistants to understand the platform’s capabilities, interact with them, and carry out the actions requested by each user.
The integration also adapts to each club’s individual configuration and operating environment, without relying on third-party intermediaries. This provides a more direct connection with AI assistants while allowing Golfmanager to retain control over the user experience, data, and future product development.
With this launch, Golfmanager is strengthening its commitment to a proprietary technology software architecture designed to incorporate new AI capabilities natively, further reinforcing its position at the forefront of golf club management software worldwide.
Security is one of the key principles behind the new integration. An AI assistant always operates with the same permissions as the user it is connected to within Golfmanager. This means the integration does not provide any additional access to information or functionality. If a user is not authorised to view certain data or carry out a specific action in Golfmanager, they will not be able to do so through an AI assistant either.
Every action carried out through an AI assistant is also logged and attributed to the user who initiated it, ensuring full traceability across the system. This approach forms part of Golfmanager’s continued commitment to cybersecurity. The company is one of the few golf club management software providers worldwide to hold the internationally recognised ISO 27001 certification.
To establish a connection, users can generate their own credentials directly from their Golfmanager profile and create separate credentials for each AI assistant. These can be revoked individually without affecting any of the club’s other connections or integrations. Credentials are also tied to the club for which they were created and stored in encrypted form.
With this launch, Golfmanager is introducing artificial intelligence as a new way to access and operate its management software. The aim is to make everyday tasks easier by allowing users to request and complete actions through text or voice, rather than having to navigate through multiple screens. This reduces the number of steps involved and makes interacting with the technology more intuitive.
A general manager or any other authorised user can simply tell the assistant what they need to do. Through the MCP integration, the assistant can then interact with Golfmanager and carry out the relevant action within the platform.
“At Golfmanager, we are taking the first step towards a new era in golf club management. The way people interact with management software is about to change completely,” said Daniel Sillari, co-CEO and co-founder of Golfmanager.
“Until now, using management software has meant navigating menus and screens to find information or complete a task. With Golfmanager’s native integration with ChatGPT, Claude and Gemini, we are opening the door to a new paradigm: moving from navigating software to simply talking to it. Users can ask for the information they need and instruct the system to carry out tasks directly in Golfmanager. The assistant understands the request, and the software does the work.”
Golfmanager Community clubs interested in trying the new functionality can register their interest through the company’s dedicated waiting list. It is only available in the latest version of the software.