Tagmarshal – the pace-of-play and field-optimizing system used globally by golf courses, country clubs and resorts – is operational at the historic Ballybunion Golf Club, former host of the Irish Open and coveted destination for golfers worldwide.
A GOLF Magazine top-20 course in the world, Ballybunion clubhouse staff and player assistants deploy Tagmarshal technology at its famous Old Course to further enhance golfer enjoyment.
“As links courses, it is especially vital for us to accurately manage round times,” says Vari McGreevy, General Manager of Ballybunion. “Tagmarshal’s innovative technology enables informed decisions, ultimately accelerating field flow for even better on-course experiences.”
Utilized at the likes of Erin Hills (2017 U.S. Open), Whistling Straits (2020 Ryder Cup), Valhalla (2014 PGA Championship), Carnoustie (2018 The Open Championship) and Kiawah Island (2012 PGA Championship), Tagmarshal’s discreet data-transmitting tags track walking and cart rounds. With a wealth of intuitive, dynamic information available, courses provide positive, non-confrontational player assistance and routinely improve their per-hole and overall goal times, and streamline field management accuracies and processes.
“Ballybunion is one of the world’s marquee golf destinations,” says Bodo Sieber, CEO of Tagmarshal. “Its team, including the superintendent, quickly started extracting value from the solution’s algorithms and predictive models to improve operational outcomes.”
According to a recent USGA survey, 74% of golfers believe pace-of-play is “critical” to the enjoyment of their round. Tagmarshal utilizes real-time data and industry leading algorithms to improve average round times for a well-managed and consistent pace while enriching golfer experiences. Course managers use Tagmarshal data to unlock significant revenue opportunities, better manage pin placements, wear patterns, hole setups and operational efficiencies.
Ballybunion Golf Club ballybuniongolfclub.com
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