The Institute of Groundsmanship (IOG), The British and International Golf Greenkeepers Association (BIGGA) and the Agricultural Engineers Association (AEA) under the independent Chairmanship of David Gwyther of the Horticultural Trades Association (HTA) have, as the Grounds and Turf Care Industry Forum (GTCIF), conducted an extensive review of trade events for the sector.
GTCIF has considered carefully the location, frequency and composition of the trade events available to manufacturers and retailers of grounds and turf care products.
The HTA has independently analysed the details of both IOG SALTEX and BTME, and the demographics both of exhibitors and visitors who have attended these events in the past few years. This indicated that there are significant differences between the events and that they are not directly comparable.
Clearly there exists an overlap both in exhibitors and visitors but in all cases this is a small minority. It was also concluded that market forces will continue to dictate the demand and make up of these types of events.
The opportunity for the aforementioned stakeholders in the grounds and turf care industry to review their activity and discuss wider issues has been extremely positive and productive. The talks have highlighted a number of areas of mutual concern outside the trade event discussions, and it has been heartening to find that in many areas there are potential opportunities to collaborate, share resources and expertise, and to generally have a positive impact on the industry.
Consequently, the IOG, BIGGA, HTA and the AEA have agreed that:
The independent Chairman, David Gwyther of the HTA, said: “HTA’s independent and objective analysis of the industry’s two main shows has made it clear that there is, in fact, little real overlap in target markets and each has a distinct sectoral focus. Merging them in somewhere like centralEnglandwould only increase costs. There is no market appetite for further, new shows.
“Working together on this issue has led to the recognition that all parties have much to gain from developing such collaboration into other areas. I am very pleased with these positive outcomes from our joint meetings this year, which demonstrate that this industry can and does work sensibly together.”
The Grounds and Turf Care Industry Forum will draft Terms of Reference in the next few months and issue general information about the Forum’s work.
The Chairman of BIGGA, Andrew Mellon, who attended the discussions said: “It is very important that all businesses take an objective look at their activities on an ongoing basis, the formal discussions presented an excellent opportunity for BIGGA to assess all aspects of BTME.
“Careful study showed that the Exhibition is an important showcase for the sports turf industry and particularly for the golf course maintenance sector as well as providing a valuable platform for BIGGA’s Continue to Learn programme and a hugely important networking opportunity for all those involved in the maintenance and management of golf courses.
“We are delighted that this process has validated the relevance of BTME in today’s market however we are mindful that we need to continually strive to ensure that visitors and exhibitors achieve maximum value from the event. We will continue to listen to all the key stakeholders to ensure the event evolves to meet the needs of all.”
Agricultural Engineers Association www.aea.uk.com
British & International Golf Greenkeepers Association www.bigga.org.uk
Horticultural Trades Association www.the-hta.org.uk
Instituteof Groundsmanship www.iog.org