Global Edition

Roger Cleveland Steals The Show At TGI Golf Business Conference

6.56am 8th February 2016 - Management Topics

Callaway Golf Chief Club Designer Roger Cleveland discussed ‘Wedgeducation’ at the TGI Golf Business Conference.
Callaway Golf Chief Club Designer Roger Cleveland discussed ‘Wedgeducation’ at the TGI Golf Business Conference.

Callaway Golf Chief Club Designer Roger Cleveland flew in from California to stage a short game seminar to remember for TGI Golf Partners at the group’s annual Business Conference.

Those Partners present were treated to an insight into one of the world’s greatest short game minds as well as stories from a lifetime involved in the Tours and club design.

Cleveland entertained the crowd for two hours, answering questions on a number of topics including wedge fitting, his work with Phil Mickelson and passed on a number of short game drills to Partners.

Staged at The Belfry, the two-day event saw Partners of TGI – golf’s leading retail services groups – travel from across the UK and Ireland to enhance their business knowledge by picking up skills from expert speakers.

While Roger Cleveland was the keynote speaker on the second day of the event, Partners also had the chance to listen to gain new knowledge from financial experts from one of the world’s leading accountancy firms Mazars; a seminar on digital marketing from TGI Golf’s Head of Communications Matt Millard and Senior Retail Consultant Ian Martin; Phil Barnard of Crossover Technologies discussed business and purchasing planning while Jason MacNiven of Golf Principles ran a seminar titled Custom Fit Profitability.

Joining Cleveland on the bill for the second day was TGI Golf Managing Director Eddie Reid who discussed the golf market situation as well as staffing and recruitment, while new PGA Deputy CEO Robert Maxfield also took to the stage to take questions about the future of the organisation.

Adele McLean, TGI Golf Group Services Manager, who organised the event, said: “This is the fourth year we’ve held this even and this is by far the most successful we have run, in terms of both attendance and the feedback from our Partners.

“Our social media channels have been buzzing and the Partners left The Belfry with armed with new skills they can implement into their business immediately.”

Cameron Clark, PGA Professional at Moor Hall, said: “It’s been an incredible two days and, for me, it was the best yet. It is such a key event to help improve what I am doing and how I can move my business to the next level. The speakers were all so passionate about their relevant subjects and it really fills me with optimism and excitement for the season ahead.”

Chris Douglas, PGA Professional at Royal Guernsey added: “My business can only get better and stronger from all of the fantastic advice and motivational speakers from our own team through to Roger Cleveland. I’m very excited to get back to work.”

PGA Professional at Woking Golf Club, Carl Bianco Tweeted: “I can’t wait to get to work tomorrow and start implementing what I learnt at the TGI Business Conference.”

Also from Twitter, Anthony Haste, Director of Golf at Breedon Priory, said: “Great business conference at The Belfry…Inspired for 2016. #NeverStopLearning.

TGI Golf Partnership

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