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‘Golflower’: The power of the course on the range and profitable too!

9.41pm 29th April 2014 - Management Topics - This story was updated on Thursday, May 1st, 2014

GolFlower from above
GolFlower from above

Golflower, the golf training centre which brings the course to the range has achieved profitability after its first year of running under NGFGolf management.

The concept is a necessary revolution in changing times where available land, construction costs and profitability are all issues when considering opening a golf course. Golflower has the advantage of being a fun driving range for beginners who want to be entertained and get out on the ‘course’ straight away. It is also an excellent range for professionals wanting to visualize shots as if they were out on the course in playing conditions: – a healthy concept for investors and promoters to create a Course around real estate projects or as an extra adition to an existing course with the intention to build a new customer base and new members.

Golflower in Lyon France was put under NGFGolf management at the end of 2012. NGFGolf, Europe’s leading Golf operator, were quick to perceive the benefits that the facility organized in five petals, hence the name ‘Golflower’, could bring to their already established academy methods, and in house proshop and membership and loyalty programs.

2013, for its first year of full activity – the concept returned dividends and created non less than 200 new golfers in the Lyon are – France’s third largest city, close to Geneva.

Golflower is also one of the most exiting short courses (a 9 hole pitch and putt surrounds the traioning centre) which is part of the ambitious and successful Ryder Cup bid for the 2018 RyderCup – where the French promise to build 100 new small urban golf facilities.

This spring time has seen Golflower reach out to new markets after its owners, André Zamora (CEO GFLinks) and Jocelyn Crouzet (architect and partner) decided to promote and open new Golflowers around the world.

Readers nterested in discovering the concept in Lyon and visiting this amazing training centre please contact contact@gflink.com

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