The Golfalot.com Price Index enjoyed growth of just over 1% in July as the market again displayed its strength and stability.
A small rise in the Clubs Sector was powered by Drivers which gained almost 3% as some of last month’s special offers ended and some of the cheaper models fell out of the market. Putters also displayed some strength growing by 2.4% with the end of reductions on some Odyssey putter models outweighing big reductions on the Nike Ignite series.
Wedges proved the biggest loser in the sector with a fall of 2.3% caused by some of the higher end models dropping out and some reductions across the Nike range. Elsewhere Fairway Woods, Irons and Utilities were almost unchanged from June.
The Accessories Sector recorded growth of 2.3% as every category enjoyed a boost. Golf Shoes were the strongest performers with a jump of 5.5% as the prices of the top ranges stabilised and some of the older models dropped out of the market.
Golf Balls also performed well with growth of 3.5%. Special offers on the top of the range models from Srixon and Titleist stabilised in July as some of the older and lower end models dropped out of the market.
Golf Bags enjoyed growth of 3.1% and Trolleys 1.1% as the accessories provided the catalyst for July’s growth in the Index.
With a strong performance across a wide range of sectors in July retailers will be hoping that golf’s increased exposure thanks to The Open will mean another strong performance in August.
For more detailed information view the Golfalot Price Index graphs for the UK online at http://www.golfalot.com/News/PriceIndex.aspx