The Golfalot Price Index in the UK held firm in January with a very minor fall of 0.02% over the month, but this did hide a few big moves in both directions. On the increase this month was Fairway Woods (1.2%), Irons (1.9%) and Shoes (2.2%). Shoes increased the most thanks to an overall increase in price for the Bite range. The rise in the Fairway Woods was mainly due to two new models from TaylorMade and Irons rose following the introduction of the new Callaway Big Bertha 08 irons.
The big UK fallers in January were Utility Clubs (-3.6%), Putters (-2.5%), Balls (-2.2), Bags (-2.4%) and Drivers (1.1%). Utility clubs were the biggest fallers as some of the older more expensive Adams clubs left the market. In Putters, the main influence was the price reduction of several Scotty Cameron models, whereas in the Bags and Balls category the falls were more general.
The USA Golfalot Price Index also registered a very slight drop in January of -0.40%. Again, this did hide a few big changes. Drivers increase by 4.3% with the introduction of the Callaway Hyper X woods and Wedges went up 4.1% thanks to the new Callaway X Forged clubs.
On the downside, Trolleys fell by 3% due to the lower priced Bag Boy SC-250 trolley coming back in the market. Bags went down 2.3% as a couple of the more expensive Titleist Staff bags feel out of the Index. The other main categories to fall were Balls (-1.62%) and Fairway Woods (-1.6%).
For more detailed information view the Golfalot Price Index graphs for the UK & USA online at www.golfalot.com/priceindex
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