The Golfalot Price Index in the UK fell this month by -1.57% with seven out of the ten categories going down. The major fallers this month were Drivers (-4.8%), Shoes (-4 %), Irons (-3. 9%) and Fairway Woods (-3.5%).
Drivers fell due to price competition for the new Cobra Speed LD series, while Shoes fell as some of the more expensive Puma shoes dropped out. Irons came down mainly due to the MacGregor MT series being withdrawn and Fairway Woods generally fell across the board.
The only increases this month came from Trolleys (+3.1%), Putters (+2.6%) and Utility Clubs (+1.9%). Trolleys went up on the back of the new Motocaddy Digital series hitting the stores and Putters increased thanks to new models from Callaway and TaylorMade.
The USA Golfalot Price Index also fell in April, but by the slightly smaller margin of 0.92%. Drivers also fell on this side of the pond (-4.6%) as did Putters (-2.8%) and Utility Clubs (-2.7%). Drivers dropped as cheaper clubs arriving from companies such as Hippo and Golden Bear reduced the average cost of a new driver.
Putters and Utility Clubs had a general decease over the whole category. The two big movers upwards were Fairway Woods (+3.6%) and Shoes (+1.2%). An increase in price for the Nike range moved Fairway Woods up, while new models from Ecco and Adidas moved Shoes upwards.
Overall the month of April saw both sides of the pond stay fairly steady with only a small drop on both sides. Increased competition as more retailers received stock in stores helped drive prices down slightly, but since the start of the year the UK is still up 0.5% and the USA 1%.
For more detailed information view the Golfalot Price Index graphs for the UK & USA online at www.golfalot.com/priceindex
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