The Gleneagles Ryder Cup in September is set to generate around £65 million in gross income, according to a new book on the history of the matches, with as much as 25% of that figure being ploughed back into development programmes, charities and even supporting lower level pro tournaments.
Ryder Cup Revealed: Tales of the Unexpected author Ross Biddiscombe says this is the first time for many years an accurate income number from television, sponsorship, hospitality, ticketing and merchandising has been published.
“In recent times, organisers on both sides of the Atlantic have become extremely sensitive about the income from the Ryder Cup, but the £65 million figure is a product of extensive research and some excellent sources,” says Biddiscombe whose book is on special offer to Golf Business News readers for just a few more days.
“There should be no reason for the secrecy because the event is one of the best operated in the world of sport, the tickets are not that expensive compared to similar tournaments and millions of pounds come back into the sport,” he says.
Ryder Cup Revealed: Tales of the Unexpected is of special appeal to anyone with an interest in the business of golf. It is the product of more than 100 interviews, but not just involving the players. Questions were asked of sports business analysts, top golfing administrators; golf historians; golf agents; senior members of the European Tour, the British PGA and the PGA of America; match organisers; host club secretaries; TV executives; sports commercial experts; and many more people central to the Ryder Cup’s outside-the-ropes story.
Sandy Jones, chief executive of The Professional Golfers’ Association, says the book is “intriguing and enthralling and, like the Ryder Cup itself, totally engaging.”
GBN readers can order the book now for a near -40% discount
Look for the Golf Business News purchase boxes either for UK or Europe and follow the instructions. Your book will be mailed out in the first week of July. The offer ends at midnight 1st July.
Ryder Cup Revealed: Tales of the Unexpected by Ross Biddiscombe is published by Constant Sports & Dolman Scott and will also be available as an ebook.