Global Edition

China’s golf industry under scrutiny

7.44am 20th October 2008 - Management Topics

Research and Markets has announced the addition of the “China Golf Market Report, 2008” report to their offering.

China has already surpassed Japan to become the second biggest golf equipment manufacturing country in the world. Although the development of golf in China has not stepped into maturity, the world’s well-known brands of golf equipment have already swarmed into the Chinese market.

As of 2008, China’s golf industry had already experienced twenty-four years of development. It grew from the initial golf equipment-oriented market, to the later golf membership-oriented market, then to the present golf tournament-oriented market.

By the end of the first half of 2003, the number of China’s golf courses had reached over 200. The number of golf courses is expected to reach 1,000 in 2008, and this figure is forecast to grow at an annual rate of 20% to 30% in the next few years. Currently, China has more than one million golf consumers, and this figure is forecast to grow at an annual rate of 30% in the next few years.

Based on information from the National Bureau of Statistics of China, the Ministry of Commerce of the People’s Republic of China, The Ministry of Land & Resources P.R.C, China’s Golf Association and the China Economic Monitoring Center, this report makes an in-depth analysis of China’s golf industry.

It particularly focuses on aspects such as environments, consumers, marketing strategies, golf courses, regional markets and development trends etc. It also analyzes the overall structure of China’s golf industry and predicts the future development of the market.

Key Topics Covered:
• Environment Analysis of China Golf Industry
• Development of China Golf Industry
• Golf Consumers Analysis
• Golf Marketing Analysis
• Related Industries Analysis
• Regional Golf Markets
• Competition Analysis
• Development Trend Analysis
• Companies Mentioned:
– Chung Shan Hot Spring Golf Club
– Mission Hills Golf Club
– Yalong Bay Golf Club
– Shanghai Silport Golf Club
– Spring City Golf & Lake Resort
– Beijing Country Golf Club
– Dalian Jinshi Golf Club
– Long Island Golf & Country Golf Club

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