The Sports Industries Federation report presents a snapshot of the market, provides an understanding of how the industry in China operates and relevant issues of doing business in China, and illustrates the opportunities and barriers within selected sport sectors including golf. Copes are available free of charge
With a population of 1.3 billion people, and 300 million active sports participants, China has emerged in recent years as a nation of tremendous sporting potential. It has been estimated that the market volume for sports equipment and sports fashion in China was approximately $26 billion in 2001 and this is predicted to grow to $50 billion by 2006. China has a growing number of affluent consumers and this, together with a government sponsored national physical fitness programme, is fuelling substantial growth in the market.
In May of this year The Sports Industries Federation formed part of a delegation to China funded by UK Trade & Investment and organised by ChinaLink. The team of sports industry experts and sport scientists took part in a 4-day intensive trip to Beijing and Shanghai which also took in a visit to the China International Sporting Goods Fair. Their aim was to obtain an understanding of the Chinese sport and leisure markets and identify opportunities in the marketplace for British companies in that sector. As a result of this visit a report has been produced which is available free of charge to interested companies.
The report presents a snapshot of the market, provides an understanding of how the industry in China operates and relevant issues of doing business in China, and illustrates the opportunities and barriers within selected sport sectors – sports goods, golf, R&D and football. Suggestions and recommendations for the way forward for UK companies interested in the China sports market are also made in each respective section. The report also reflects useful advice received from UKTI staff based in the British Embassy in Beijing and the British Consulate General in Shanghai.
The section dealing with golf has these section headings: