Global Edition

BT Paging targets golfers in campaign for mobile manners

9.07am 1st April 2000 - Management Topics

If some people’s mobile phone manners leave something to be desired, take heart says BT Paging which aims to put modern communication etiquette on the leader board at UK golf clubs. The “silent nation” survey by BT Paging polled 50 of the UK’s top golf clubs. It showed that almost two-thirds of golf clubs already have or are implementing a policy restricting mobile telephone usage on the golf course or in the clubhouse.

BT Paging has produced a door sticker to identify those clubhouses participating in the campaign which politely suggests that golfers switch off their mobiles and turn on their pagers. Mark Liversidge of BT Paging said, “More and more people are choosing golf as a relaxing method to escape the hustle and bustle of business life. Whilst it is often essential that they remain in touch, taking a telephone call during a game can upset other players. Pagers are at the front line of discreet communication. Simply by diverting calls to a pager the problem is avoided but the message still gets through.”


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