Global Edition

BMI Golf Management Course Bound for Bangkok

1.19pm 8th July 2016 - Management Topics

BMI Asia Pacific

The Thai capital of Bangkok will play host to the second course to be offered under the Business Management Institute (BMI) Asia Pacific education programme.

To be staged from September 6-10, the BMI Golf Management Course is presented by the Asian Golf Industry Federation (AGIF) and the Club Managers Association of America (CMAA).

As the official partner, the certification programme powered by CMAA is being executed by the AGIF.

Eric Lynge, the AGIF’s Chief Executive Officer, said: “Our first BMI course in Singapore in April proved an overwhelming success and underlined the need for this type of education and Certified Club Manager (CCM) certification in Asia.

“Such a link was long overdue and has been welcomed not only by established club managers around Asia but also those who harbour ambitions of carving themselves a career in club management.

“Encouraged by the feedback we received from those who attended the course in Singapore and other club managers in the region, the AGIF is pleased to confirm the second BMI course this year.

Bruce Williams
Bruce Williams

“We are very fortunate to have Bruce Williams as the CMAA Certified/Designated presenter of this module. Bruce possesses the breadth and depth of experience to deliver the Golf Management Module from the position of the General Manager and the Superintendent and he is a superb communicator.”

The much-respected Williams, a past President of the Golf Course Superintendents Association of America (GCSAA), is a graduate of Baldwin-Wallace College with a BA in English and speech pathology. Williams also graduated from the Michigan State University Turfgrass Management Programme.

Over the course of the past 30 years, Williams has coached, mentored and trained more than 150 men and women who have become superintendents, industry professionals and professors, as well as teaching workshops and seminars throughout North America and abroad.

He has conducted more than 150 presentations for the GCSAA, CMAA, Professional Golfers’ Association, United States Golf Association, National Golf Foundation and various educational institutions.

The modules to be covered by Williams in Bangkok are: the History of Golf; Tournament Operations and Golf Car Management; Key Retail Terms and Practices; Role of the Superintendent and Mechanic; Turf Maintenance; Golf Course Design, Renovation and Bunkers; The Rules of Golf; Golf Instruction; USGA Handicapping System; Preparing for a Major Tournament and Environmental Sustainability.

Williams will be joined by other AGIF member presenters to cover some of the specific disciplines in the BMI Golf Management module.

Last year, the CMAA appointed the AGIF to execute the BMI education programme for the Asia Pacific region in partnership with existing CMAA partners in China, Hong Kong, Macau and New Zealand.

The BMI is a professional development programme developed and launched by the CMAA in the early 1980s. Noting managers at all phases of their careers need instruction, education or inspiration, the concept of the ‘lifetime professional development programme’ was born.

The vision was realised as a multi campus-based programme that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification.

The curriculum is based on 10 competency areas covering every aspect of a club manager’s job.

In the CMAA 2015 Compensation and Benefits Report, it was reported that the head of club’s compensation with CCM designation was 31% higher than a head of club’s compensation without CCM designation.

The BMI programmes are completely endorsed and empowered by CMAA and is equivalent to what one can receive in the United States.

BMI course-takers need not be members of the CMAA or the AGIF. The cost for the Bangkok course is US$1,400 for delegates who are members of the AGIF and US$1,600 for non-members.

For conference registrations and enquiries, please email:

To hear testimonials from club managers who are now certified after having attended the BMI programme watch the following video –

 /  /  /  /  / 

In related news...