In keeping with the exponential growth of golf in Asia, a leading player in the golf industry in Asia is embarking on an ambitious plan to launch a highly specialized service designed to help the industry keep track of business trends in the region.
The new groundbreaking business is Golf Business Dynamics, a division of Asia Pacific Golf Development Conferences Pte Ltd, the organization behind the staging of the successful Asia Pacific Golf Development Summit.
This revolutionary service to the industry will be launched in the next few weeks and the first series of special reports will be released to the industry within the next three to six months.
According to Georgina Wong, the executive director of Golf Business Dynamics, “This is a service that is a much sought after business tool for any corporation engaged in the golf business in Asia. As it now stands, nobody really has a fix on the number of golf courses in the region, let alone statistics on only different aspects of the golfing population and the golf trade.”
Golf Business Dynamics will be working on two levels – the first stage would be to conduct a census on the number of golf courses in the region, their physical make-up, number of members, rounds played and general trends affecting the business.
“These are essential business statistics that the industry requires to help keep pace with the projected growth of the golf business in the region,” explained Mike Sebastian, managing director of Asia Pacific Golf Development Conferences.
The first set of special reports that will hit the market before the end of the year will include:
• Golf Trends in Singapore – 2008
• Golf Trends in Malaysia – 2008
• Golf Trends in Hong Kong – 2008
• Golf Trends in China – 2008
These will be followed by similar reports on Indonesia, Thailand, Vietnam and India and are currently scheduled to be published by the end of the first quarter in 2009.
Besides statistical analysis, there will also be editorial overviews and special commentaries on business trends that will be written by Asia’s leading golf writer, Spencer Robinson, the managing editor of Asian Golf Monthly.
Commenting on the region that will constitute Asia, Ms. Wong said, “Our reports will not include Japan as it is a huge golf market that already has business mapping services in place.”
It is hoped that eventually Golf Business Dynamics will produce a series of qualitative studies that will examine specific revenue drivers on the Asian golf landscape.
Commenting on the start-up of this service, Sebastian said, “Providing information and insights on the business of golf will be our committed mission and we hope to develop this service as a depository for the most reliable and current information on the golf industry in Asia.”
He went on to add, “Our resources and experience in golf in Asia is unmatched and we possess the communications and delivery vehicles to help provide a quality service to the industry.”
Working partners of this service will include Asian Golf Monthly (Asia’s most authoritative golf magazine); Asian Golf Business (Asia’s only golf trade magazine) and the Asian Golf Industry Federation. More partners are expected to join in the months ahead.
Georgina Wong can be contacted at: e-mail: georgina.wong@asiangolfbusiness.com and the telephone contact is 65-63232800