Global Edition

59club Dazzle in Dubai

9.21am 5th October 2016 - Management Topics

Mark Reed and the team at  Emirates Dubai Creek
Mark Reed and the team at Emirates Dubai Creek

59club Director, Mark Reed is back from his Tour of the UAE where he has been empowering the teams at Dubai Golf and Yas Links to convert more member sales and retain more club members.

Training has focused on the exact same ‘59club membership sales procedures’ that assisted one of the largest golf group in the UK increase their membership sales performance by 77% in year 1, and 90% in year 4.

Yas Links is fairly new to 59club after calling on their expertise last year, but the teams wasted no time in getting to grips with the 59club sales and service principals.

Howie Roberts, Yas Links General Manager was quick to acknowledge the positive impact that 59club has had on staff performance and the way he manages his business when it comes to visiting golfers, members and prospective members.

“I am confident that when a golfer visits Yas Links that everything we do has been carefully planned, that the service we offer is guaranteed and that when it comes to our bottom line we are doing well. 59club has assisted us to breakdown the customer journey and scrutinise the minuscule to make a big impact,” he said.

Howie Roberts (left) and Mark Reed
Howie Roberts (left) and Mark Reed

“Mark’s training day with the team put the icing on the cake for us, he gave them new focus, ignited the fire in their bellies and has given them new direction and a process that we now need to follow in order to excel.  We are already looking forward to Marks return trip as we constantly strive to do better.”

The team at Dubai Golf have worked with 59club to develop their sales performance and service etiquette for the past five years where both The Emirates Golf Club & Dubai Creek Golf & Yacht Club as a result are witnessing some of the best membership conversion and retention rates that the group has ever seen.

Chris May, Dubai Golf CEO said, “Having Mark deliver the training to the team has given them a heightened perspective of the standards that we expect from our staff and the service that our members and guests deserve.

“It’s truly inspirational to see Mark’s passion and vision for wanting to create the best experience for our members from the very moment they join. The team are literally buzzing and can’t wait to incorporate 59clubs sales and service tactics into ‘club life’.”

59club Director Mark Reed added, “When members choose to join these forward thinking clubs, reassuringly they will never be treated like ‘a number’. These clubs work hard to assist members integrate into club life and guarantee to make their life as a member experience the very best”.

Dubai Golf famously collected the ‘Golf Group of the year’ Award at the 2016 ‘59club Sales & Service Awards Ceremony’. The Creek was honoured with the ‘Ultimate Golf Members Award’ and The Emirates went on to collect the 59club Gold Flag Award, further demonstrating the groups commitment to providing the best experience for visiting golfers and their members who are lucky enough to call Dubai Golf their club!

59clubs UK ‘Sales, Service and Retention Roadshow’ takes place between 5th and 8th December 2016. The 59club Directors will empower attendees to convert more member sales and maximise member and visitor revenue, whilst the infamous American, Gregg Patterson, will excite and entertain as he discusses the BUZZ, the LOVE and the GLOW enlarging and enriching the service experience.

Contact 59club for further information on this must attend event aimed at Owners, Managers, Directors of Golf and all aspiring future managers – come and be enlightened!


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