Global Edition

£124 million off the bottom line

12.56am 7th December 2009 - Management Topics - This story was updated on Monday, June 21st, 2010

David Pattison of Plimsoll

The recession has cost the UK Golf Courses & Clubs industry £124 million in lost profit in the last year according to new research by market analysts Plimsoll.

David Pattison, senior analyst and author of the Plimsoll Analysis – Golf Courses & Clubs, says: “The recession has hit the sector hard with more than half of the companies analysed in our new report making less profit than they were a year before. The bill in lost profits stands at £124 million.”

When pressed for a reason for this collapse in the bottom line of companies throughout the market, Pattison suggests, “With demand so subdued and the resultant competition, many companies are unable to charge the price they need to make healthy profit margins. In the absence of pricing power many companies will have to make painful but necessary cutbacks in the next 12 month.”

However, the burden of lost profit is not being shared equally as Pattison explains, “531 companies have bore the brunt of the downturn. These companies have seen their profit margins decimated and in the absence of a big upturn in demand will have to cut their cloth accordingly. Watch out for further job losses and closures as these companies as they look to claw themselves back to profit next year. If they fail to act quickly they could find themselves running out of cash.”

On the other hand, there are still companies getting it right in spite of it all, “Amazingly, there are 198 companies that have maintained or increased their profit margins in the last year. All things considered that’s a pretty good achievement.

“While some of these companies made cut backs to match their lower sales expectations others have managed the ‘Holy Grail’ – they have grown their business and increased their profit margins in a recession. Those companies prove that an efficient business selling the right product to the right market can still succeed in the UK Golf Courses & Clubs industry.”

The new Plimsoll Industry Analysis – Golf Courses & Clubs gives an instant performance rating on the top 900 companies in the market. Each company has been rated as Strong, Good, Mediocre, Caution or Danger according to their latest performance. A graphical and written analysis will tell you which companies are in trouble and who is getting it right.

Readers of Golf Business are entitled to a £50 discount of this new special edition of the Plimsoll Industry Analysis – Golf Courses & Clubs. Call 01642 626400 for further details and quote reference PR/LI31.

Plimsoll Publishing Ltd

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