Global Edition

Titleist opens state-of-the-art Performance Centre at Woburn

11.51am 5th July 2021 - Innovation Centre - This story was updated on Tuesday, July 6th, 2021

Titleist has opened a new performance centre at Woburn Golf Club in Bedfordshire which will serve at its new home of Tour Player support in Europe, as well as offering a state-of-the-art custom fitting experience for all golfers.

Including the same analysis equipment and tee-to-green performance evaluation available to the world’s best golfers, the new Performance Centre will provide golfers with the ultimate Tour-level experience to find the best Titleist equipment for their game. 

Since breaking ground in October 2019, Titleist has worked with the Woburn team and sculpted the 10-acre site into the ultimate performance facility that comprises 2,000 square metres of teeing area and a 370-yard fairway with a large S-shaped green to offer multiple shots and pin placements. This is accompanied by a new performance centre building featuring two product fitting bays, a bespoke club building workshop and a brand boardroom. 

Michael Creighton, Titleist’s Brand Director in the UK, said: “The introduction of the Titleist Performance Centre at Woburn is hugely exciting and underlines our commitment to providing dedicated golfers of all levels with the ultimate fitting experience. Our highly skilled fitting professionals have been trained by some of the best in the game and their expertise, coupled with the incredible technology and variety of shots players can hit onsite, will guarantee that any golfer will leave the Performance Centre at Woburn having had the best fitting experience available in Europe.” 

A number of Titleist Tour Professionals have already visited the Woburn facility, including former Masters champion Adam Scott, who said: “What Titleist has done here is amazing. To have a facility like this available to Tour pros is an incredible asset for all of us and there is no doubt I will be returning every chance I get. The fact that all golfers can also visit is an incredible opportunity and I’d encourage anyone who gets the chance to come and get fitted here. You will not regret it.”

Custom fittings at Titleist Performance Centre at Woburn will begin from July 29. Bookings are available on an appointment-only basis and can be made now via the Titleist website at

The Titleist Performance Centre features two fitting bays, a club building workshop and a product showroom
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