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SMS and Shot Scope to produce study on the effects of CBD oil

12.36pm 20th September 2021 - Innovation Centre

Darren Clarke CBD, one of the UK’s leading golf CBD oil brands, has partnered with golf performance tracker Shot Scope and independent research business Sports Marketing Surveys to produce a ground-breaking study on the effects of CBD oil for golfers. 

The world-first study, which focuses on the effect of using CBD oil on both the physical and mental aspects of golf, is designed to provide consumers with credible, independent insights into CBD oil and how it affects both mind and body.

Darren Clarke CBD has provided premium, third-party regulated and 0%THC approved CBD oil to the 100 participants, in order to complete the survey with the highest quality product. Sports Marketing Surveys are completing the qualitative survey-based section of the study, and Shot Scope will be carrying out data analysis via their industry-leading golf performance tracking technology.

Initial findings from the study confirm that CBD oil provides positive effects on both golf performance and recovery, with eight in 10 participants reporting positive effects during the control period.

Richard Payne, Director at Sports Marketing Surveys, commented on the study: “It has been incredibly interesting and rewarding to be involved in such a landmark study for both the golf and CBD industries. It can be difficult to cut through the noise surrounding CBD, so to be able to provide consumers with credible, accurate information on the product and how it can affect their golf for the better is very rewarding.

“Initial results all but prove the high performance levels of CBD, and especially the Darren Clarke CBD product. We are excited to see what the final findings of the survey are and are looking forward to the discussion that this study will inevitably stimulate.”

Key takeaways from the ongoing study, which tests participants across a variety of demographics, include:

The next step for the study is a final survey of participants, along with analysis of quantitative golf performance data by Shot Scope, who have been tracking each participant’s on course performance throughout the duration of the survey period.

Taking his own medicine: Darren Clarke has put his name to a range of CBD oils which he takes regularly ahead of competing on the Champions Tour and the Legends Tour
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