Global Edition

Players 1st in Tournament Experience Survey with Golf Genius

10.14am 20th May 2022 - Innovation Centre

Players 1st is pleased to announce the addition of the Tournament Experience Survey to their industry-leading Customer Experience Management platform. The new module provides an enterprise-grade tournament experience management toolset to allow organizers to capture and analyse participant feedback, improve event satisfaction, and ultimately grow participation in their portfolio of events.

The solution was developed in collaboration with major North American tournament organizers to provide an easily deployed solution that provides comprehensive feedback on all aspects of the event and data benchmarks to allow assessment of organizational strengths and opportunities for improvement.

“The average tournament is only 50% full, which means there is tremendous upside potential for tournament organizers to enhance event outcomes by leveraging proven customer experience management strategies,” said Morten Bisgaard, CEO of Players 1st. “Our new Tournament Experience solution provides an easy to deploy solution to drive participant satisfaction and word-of-mouth recommendations, bringing back attendees year after year and at the same time recruiting new players”.

The solution also incorporates data integration with the industry leading Golf Genius Tournament Management software to provide automated distribution of surveys to participants, leveraging the Golf Genius contact management capabilities, ensuring accurate survey distribution, and saving time in the process. 

Mike Zisman, co-CEO of Golf Genius, commented, “Golf Genius is all about delivering exceptional golfer experiences. The new integration with Players 1st, the leading player experience management platform, expands the breadth of our solution and gives our customers a fantastic opportunity to measure, learn and improve exactly what drives a great tournament experience.”

The Tournament Experience suite is fully integrated into the Players 1st ecosystem and utilizes Players 1st easy-to-use dashboard and underlying analytic engines to turn raw survey data into actionable insights to drive continual improvement.  The solution is available for immediate deployment in North America, including support for multiple languages.

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