Global Edition

KPMG launches new performance insights dashboard for LPGA Tour

9.45am 2nd February 2022 - Innovation Centre

KPMG and the LPGA have announced the launch of Performance Insights Player Dashboard, which will provide players with a suite of stats and data from every competitive round that will help them identify their strengths and weaknesses and how they compare with other players, as well as provide useful information for coaches, the media and golf fans.

Since the launch of KPMG Performance Insights, a technology platform that provides advanced performance analytics for the LPGA Tour, the initiative has quickly become an integral platform for the LPGA, with over 393,000 shots from 315 different players collected during the 2021 season alone.

The introduction of full-field shot-level data and advanced analytics, such as strokes gained, proximity averages and performance indexing, has given players access to critical information to diagnose and improve their performance. 

Speaking about the launch of the personalised dashboard, Heather Daly-Donofrio, LPGA’s Chief Tour Operations Officer, said: “The individualized analytics our players will receive via the KPMG Performance Insights Player Dashboards are another important step in helping players reach their maximum potential on the golf course.

“The data provided will also allow us and the media to better showcase the incredible skill of LPGA Tour players. The Player Dashboard tailors so many different aspects of the game to the players’ performance that our fans will no doubt learn so much more about our players and their incredible performances inside the ropes.”

An example of the level of data provided by the KPMG Performance Insights Player Dashboard from Lydia Ko’s recent victory at the Gainbridge LPGA

KPMG will also help the LPGA implement this new technology to maximize the benefits to best serve the needs of the LPGA and their other key stakeholders, including media, broadcast partners, coaches and fans. Already, KPMG Performance Insights has significantly enhanced the LPGA’s storytelling ability across all of their media outlets (social, digital, TV broadcast, etc.). 

Shawn Quill, KPMG’s National Sports Industry Leader, added: “The ability to access, process and derive insights from data are important for any organization in order to address critical business issues. We are proud that KPMG Performance Insights is accelerating access to and providing insights on the performance data that every LPGA Tour player needs to be successful.”

For more details, visit LPGA.com/KPMGPerformanceInsights

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