Global Edition

CEORA™ Arrives With First Customers As Husqvarna Revolutionises Turf Care

10.10am 15th June 2022 - Innovation Centre

HUSQVARNA, the pioneer in smart commercial grounds care and robotic mowing, has announced that the highly anticipated CEORA™ has arrived with its first customers, offering a brand-new solution for commercial turf care management in the UK.

Expected to revolutionise an industry dominated by heavy, conventional fuel-driven machinery that require manual operation, high levels of maintenance and expose the environment to harmful emissions, Husqvarna CEORA™ can independently mow an area of up to 75,000m² (the equivalent of up to eight football pitches) day or night, significantly reducing overall costs by approximately 30%, improving the quality of the turf and allowing staff to focus on other tasks.

Operating through Husqvarna’s satellite navigation system, EPOS (Exact Positioning Operating System), CEORA™ uses GPS coordinates to map out its work areas and navigates with a precision of 2-3 cm. The satellite-based technology enables CEORA™ to work within virtual boundaries, making it an easy and flexible solution for sports pitches, golf courses – and all other large green areas. Customers are able to map out different zones within the work area and set different cutting schedules and heights. All of this is controlled via their smartphones, meaning maintenance during the cutting season is limited to changing blades and cleaning.

CEORA at The Ridge Golf Club in Kent

Husqvarna has launched two autonomous models into the UK market – Husqvarna CEORA™ 544 EPOS (RRP £14,199.00) and Husqvarna CEORA™ 546 EPOS (RRP £18,199.00), which are used in combination with the Husqvarna Razor 43M Cutting Deck (RRP £7,499.00). In the future, the ground-breaking solution of CEORA™ will expand with more attachments designed with turf care professionals in mind, with ideas including to help with fertilising, lawn striping, or even collecting golf balls from playing areas.

Following the UK roll-out, The Ridge Golf Club in Kent was the first to have CEORA™ arrive on its course, with an installation carried out in partnership with Ernest Doe, an authorised Husqvarna CEORA™ dealer.

Hannah Cooper, Professional Segment Manager, at Husqvarna UK said: “Since announcing CEORA™ last year, we have had an overwhelming response from all corners of the industry who are desperate to get their hands on the new models. We are excited to finally see this revolutionary new product with customers and to have stock available through our approved CEORA™ network of dealers. CEORA™ is set to change the game in turf care, and we are confident it will be a much-appreciated addition to any fleet.”

CEORA™ is available to order now from selected authorised dealerships across the UK. CEORA™ is also available in Sweden, Denmark, Belgium, Netherlands, France, Switzerland, Germany, Austria, and Poland.

For more information on Husqvarna and CEORA™, visit

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