Global Edition

QHotels and DoubleTree by Hilton launch Match Play Membership

1.43pm 5th November 2018 - Growing the Game

Members at QHotels and DoubleTree by Hilton golf resorts’ eight UK locations are being invited to bring along a friend or colleague to join them for their winter rounds following the launch of a new membership benefit.

QHotels and DoubleTree by Hilton resorts are match-funding their golf members throughout the winter with the introduction of a new scheme called Match Play, which teed off on November 1 and runs until March 31, 2019.

As an additional membership benefit, the Match Play scheme allows every golf member to nominate a second non-member to receive exactly the same golf playing rights throughout the winter months at no extra charge. For example, a seven-day member gets to gift a seven-day membership, while a junior member may award another junior membership. Golfers must have been members of their club since at least April 2016 to qualify for the scheme.

The pioneering initiative from the resorts’ management company, RBH, is designed to encourage more people to play golf, as well as get an opportunity to try out the benefits of membership. Alan Foley, RBH’s director of golf & spa sales, explained: “The main purpose of the Match Play initiative is to encourage new people into the game, to get more women playing golf, and to inspire dormant golfers to get back out there again on the fairways.”

As the largest golf resort operator in the UK, RBH manages eight championship venues across the UK. The venues will also introduce a range of group and individual lesson programmes to help people grasp the basics of the sport if they are complete beginners.

The clubs included on the scheme are Aldwark Manor Golf & Spa Hotel, York; Belton Woods, Lincs; Dunston Hall, Norwich; Forest Pines Hotel & Golf Resort, Yorkshire and Humberside; Oulton Hall – Leeds; Slaley Hall, Northumberland;  Telford Hotel & Golf Resort, Shropshire; Doubletree by Hilton Glasgow Westerwood Spa & Golf Resort, Glasgow.

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