Global Edition

Operation 36 Announces Bold Initiative to Create 1,000,000 New Golfers

5.17pm 4th October 2019 - Growing the Game

Co-Founders Matt Reagan PGA and Ryan Dailey PGA have made Operation 36 well known because of their very different approach to teaching beginner golfers. Traditional wisdom says new players should get private golf lessons and stay on the practice range until they are good enough to get on the course.

Operation 36 takes the traditional model and flips it on its head. All new players begin on the course.  Instead of starting at the tee box, they play from 25 yards away from the hole. Once the player shoots par (36) from 25 yards, they back up to 50 yards, and so on, until they are shooting even par (36) from the full tee box. It’s timely, it’s fun, and it provides step by step improvement.

This golf program was initially seen as only a Junior Program has caught fire as the standard for introducing any beginner to the game, including adults. It is now taught by nearly 700 coaches across the world at over 450 facilities with over 28,000 golfers.

Now the company has set an even bigger initiative and it’s international in its coverage.

Co-Founder Matt Reagan said, “There is a problem with how golfers are introduced to the game. It is our mission to give these new golfers the best program and technology possible to make becoming a life-long golfer a fun experience.  Our team has been hard at work over the last 10 years to build the programs, technology, training, and network to help carry out this mission.

“We believe the foundation is in place to set our big Network-wide goal.  We are going to introduce 1,000,000 new golfers to the game and get them to shoot even par (36) for 9 holes by the end of 2025! The best part is we can guide golfers and actually measure it with our technology.

“We will be the first company in golf that is able to accurately measure and relay the impact to the public. It can’t happen unless we pull everyone into the mission to grow the game.  From Golf Pros as program leaders, to existing golfers as influencers, we want everyone to have a complete plan to pull someone new into the sport.  Over the coming months, we will be focused on continued growth and aligning with industry partners to bring the 1,000,000 new golfers’ goal to life!”

Operation 36 recently launched a new website, as well as a Program Map. Families who want to get involved with a program can now easily connect with a local Operation 36 coach. In the coming months, the company will be rolling out more tools to attract families to learn to play golf.

The mission at Operation 36 is to design the #1 Programs and Technology to introduce and progress a beginner in playing the game of golf.

Operation 36 Golf Worldwide Programme Map

 /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here