Global Edition tees up women’s group coaching in Dubai

9.46am 16th October 2019 - Growing the Game

PGA Professional Amy Millward is set to become the first coach in the Middle East to introduce the award-winning programme, (Photo Cred: Golf Digest Middle East)

Led by PGA Professional Amy Millward, the Claude Harmon III (CH3) Golf Performance Academy at The Els Club will become the first venue in the Middle East to introduce the award-winning programme. Amy, who recently completed her degree in Professional Golf at The University of Birmingham, previously coached at Cleobury Mortimer Golf Club, Shropshire, UK, before moving to Dubai in September.

Amy said: “Watching students improve is not only my job, it’s my passion. As a coach, has given me a lot of experience and support in how to introduce more women to the game and this is the exciting opportunity I now have in Dubai.”

Amy added: “Having previously taught in Switzerland and the UK, my aim is to get as many women to take part in golf as possible to help grow the game globally.”

Backed by groundbreaking research*, is a proven approach to female golf coaching delivered by a community of coaches who aim to inspire, engage and progress women’s interest and participation in the sport. puts an emphasis on ‘falling in love with golf’ by learning to play the game on the course as a group, rather than being confined to refining skills on a range.

Since the start of 2019, has crossed borders into Spain, added a growing number of UK venues to its ranks, and is soon to be piloted in Canada, demonstrating the universal appeal of the approach.

Alastair Spink, Head Coach and Founder of, commented: “ is growing at a fast pace. “Amy is an outstanding coach and with her support this is an important opportunity for to lead by example and introduce women in the Middle East to the game of golf in an engaging and active environment.”

Amy’s two-hour taster session was held at The Els Club earlier today (Tuesday October 15). Structured programmes are scheduled to commence from Sunday October 27, with six different classes available to cater for all levels of golfer.

For more information about at the CH3 Performance Academy, Dubai, visit:   or

*The Global Economic Value of Increased Female Participation in Golf (Syngenta, 2016) and The Opportunity to Grow Golf: Female Participation (Syngenta, 2016)

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