Global Edition is ‘Open All Hours!’

3.23pm 17th February 2021 - Growing the Game

Taking full advantage of its new on-line platform, this year’s Golf Business & Industry Convention (GolfBIC) will open to all pre-registered visitors from 09.00 GMT on Tuesday March 2nd.

With all the stands offering video demonstrations, extensive photo galleries, downloadable brochures and the opportunity of one-to-one contact with named members of staff, visitors can enjoy the complete exhibition experience from the safety of their own premises without the expense, time and risk involved in travel.

Club Car, John Deere and Toro are among the leading brands taking advantage of the 24/7 opening hours available at with the names of more exhibitors and visitor attractions to be released in the next few days.

The unlimited access enjoyed by all registered users means that their visits to the trade show can be interspersed with attendance at any of the 19 key golf industry presentations that have been arranged as a three-day Conference by the event organisers, the UK Golf Federation which represents over 1,000 UK golf course and golf range owners and operators.

To assist those whose hours of work have been altered by the current crisis, GolfBIC’s online platform will be accessible on demand until 30th April. This means that those who have been ‘furloughed’, made sick or are ‘shielding’ still have every chance of visiting the event. And those working long hours can log on for as much time as they have available at whatever times they can spare it.

With this technology in place, exhibitors can confidently leave their stands to be looked after by ‘virtual assistants’ –human or robotic – enjoying the fact that their total exhibiting costs are as little as under £10 per day.

The three-day programme of key golf industry presentations has already attracted considerable media interest and advance registrations by specialist golf writers have reached record levels. Exhibitors’ press releases will be made available to all these journalists.

To request details of Exhibitor opportunities and for GolfBIC delegate registrations go to or email

Keith Pelley, CEO of The European Tour, will speak at the GolfBIC Conference on Wednesday, March 3rd
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