Thursday, 10th March 2016 saw National Golf Month (NGM) launch its digital banner campaign urging golf clubs, driving ranges, manufacturers and associations to adopt the NGM banner on their websites to help get more people golfing.
The #GetGolfing banners, which feature legends Paul McGinley, Ian Poulter, Charley Hull and Melissa Reid are being made available to all organisations who wish to play a part in National Golf Month.
Doug Poole, National Golf Month’s Project Director, explains, “As the countdown to the consumer launch looms, this is a great chance for golf organisations of all types to get involved. Simply carrying a website banner, which promotes National Golf Month, will have a huge effect on the public and will inspire them to try golf. It lets people know that the golf community wants them to come and give golf a go. I know that this May we can get 100,000 people golfing but we all need to shout about the opportunity.”
Poole added, “We are also delighted to announce that NGM has two new supporters on board. Our website is now being managed by fibodo, a state of the art online tool that lets people ‘find, book and do’ an activity. Having fibodo involved means that our potential golfers can find and book golf experiences instantly. It also enables clubs, golf pros and driving ranges to upload their services – free of charge – and promote them to prospective clients.”
fibodo – ‘find it, book it, do it’ – is an online platform that allows organizations to promote bookable sporting or leisure activities, and enables customers to find and book these experiences easily by type or location.
Anthony Franklin, Founder of fibodo, said, “We are delighted to be supporting National Golf Month; this is exactly the type of initiative at which fibodo excels. Golf pros, driving ranges and clubs can all offer new golfers playing experiences to entice people to try golf. People who are interested in taking up – or returning to – golf, will be able to find lessons, taster sessions, tee times offers easily via the fibodo-hosted National Golf Month website.’
NGM has also taken the step of appointing sports PR agency, ENS, whose role it is to promote National Golf Month until the end of May, when the initiative formally concludes.
Poole said, “We have been delighted by the interest in 2016 and with partnerships with key media owners such as Sky, Bauer Media and talkSport, as well as a stunning range of golfing legends support us, it was clear that this year we needed an agency to handle this for us. ENS has an impressive track record in delivering integrated campaigns in sport and we are really excited to have them on board.”
Digital banners will be made available to golfing organizations via download at NGM’s website www.nationalgolfmonth.com
Any golf club or professional who signs up to the campaign before 31st March will go into a prize draw to win a ‘PING Customer Experience’.
Pro Sign Up www.fibodo.com/national-golf-month/pro-signup
Club Sign Up www.fibodo.com/national-golf-month/club-signup
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