Bigger, better, cooler. That’s the message for the third annual fund-raising golf event hosted by award-winning BBC Hall Of Fame broadcaster and UK urban music pioneer Trevor Nelson MBE, at The Shire London on Friday July 1st 2016.
“Some golf days can be stuffy – but not this one” said the Hackney-born DJ, who hosts the popular daily Live Lounge morning show on BBC Radio 1Xtra, and the late-night weekly Soul Show on BBC Radio Two. “The Shire is a tough golf course, so we’re going to make it as fun as possible.
“Everything about my golf event is laid-back, so feel free to come along dressed to impress” said the four-time MOBO Best DJ award-winner, who has a home just ten minutes away from The Shire London. “Other than golf shoes and a collared shirt, you’re free to wear what you like, including jeans.”
Over 200 golfers have enjoyed Nelson’s ‘nightclub on a golf course’ concept in the event’s first two years. Smooth tunes from Nelson’s latest albums are pumped out across the fairways, with an on-course BBQ to replenish hungry golfers, and Jägermeister and Heineken tents for the thirsty ones.
The golf event – named “Trevor Nelson Swing 3” – sees teams of four amateur golfers competing over 18 holes in a shotgun start from 11am, with all players receiving gift bags from Nelson who also hosts the prize-giving back in The Shire London clubhouse.
Entry fees are £429 per fourball (£399 for Shire London members). The price includes breakfast, entry into the 18-hole tournament, and a 2-course post-golf buffet meal.
As the evening progresses there will be more music and – as the sun always shines on the Trevor Nelson Swing – drinks on the Shire London patio with spectacular sunset views across the UK’s only golf course designed by Spanish maestro Seve Ballesteros.
This year the Trevor Nelson Swing is supporting The Golf Trust, which is based at The Shire London’s sister venue the West London Golf Centre. Demonstrations will be staged on the day to showcase The Golf Trust’s achievements since its inception in 2012, and its ongoing work. In April 2016 Golf Trust founder, Cae Menai-Davis, was awarded the England Golf Innovation Award for his tireless work in providing golf experiences and coaching to inner-city communities.
As well as receiving a portion of the entry fees, The Golf Trust will also receive donations from golfers who enter the Beat The Pro contest on The Shire London’s popular 7th hole, a short par three across a lake with echoes of Sawgrass’s 17th.
Last year’s event attracted over 130 golfers. “We smashed it in 2015” said Nelson, “and we will have to go some to top it. I think we can though. There’s always a great vibe at this golf day, and it means a lot when many people described last year’s event as the best they had ever played in.
“Full credit to The Shire London – each year they really embrace the spirit I’m looking for. July 1st should be another memorable day. We want some fresh people to join us, as well as old friends, to help us raise money for The Golf Trust. They do an incredible job in opening golf up to thousands of people who have never played it before.”
“We are going all-out to make this the ultimate golf day,” said event organiser and director of The Shire London, Ceri Menai-Davis. “Trevor is always a brilliant host, and it’s an annual chance for London’s golfers to let their hair down a little. Come and join the party on July 1st!”
Call 020 8441 7649 or email firstname.lastname@example.org to enter or to receive more details.
The Shire London www.theshirelondon.com
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.