Global Edition

BRS Golf by GolfNow partners with Golf Access to help grow the game

12.08pm 27th April 2021 - Growing the Game

BRS Golf, the UK & Ireland’s leading golf club technology provider, has linked up with Golf Access to provide an exciting pathway for beginners to the game.

The past year has ignited a renewed interest in golf, with many children taking it up for the first time, as well as adults coming back to the sport again. Golf Access aims to help golf clubs engage these new and returning golfers, turn them into club members and encourage them to continue with golf, even as more sporting options begin to return.

Unlike many coaching programmes, Golf Access encourages on-course learning, allowing newcomers to the game to get better acquainted with the rules, regulations and etiquette in a fun and informal environment. New rules introduced by Golf Access, like picking up your ball if you take more than three attempts to get out of a bunker, help make golf more enjoyable for beginners.

Through Golf Access beginner golfers can continually measure their improvement through a colour-coded scoring system until they reach an official handicap level.

As part of the partnership, golf clubs currently using BRS Golf technology in the UK & Ireland will receive an exclusive offer when they sign up to become a Golf Access course. This includes a 12% discount for BRS Golf clubs in the UK and Ireland that are new to Golf Access, a free ‘Race to 18’ board game and junior golf magazines. Any BRS Golf club partners currently using Golf Access will receive a 10% discount on all top-up orders.

Last year 50% of the beginners who took part in Golf Access went on to become full club members. And through BRS Golf and its parent company GolfNow, these new golfers will be able to continue playing golf after graduating from Golf Access, however they decide to engage with the sport. Whether that be a full membership, a flexible membership or a more casual approach through booking GolfNow tee times. Flexible Membership management software is now available from BRS Golf.

Golf Access participants will all receive information about how they can join their local club and ways they can continue to play golf casually.

Simon Wood, Director of Golf Access, said: “Golf Access is delighted to be working in partnership with BRS Golf by GolfNow. Golf Access is an exciting development initiative, designed to bridge the gap for new golfers from never hitting a ball to progressing onto regular participation and golf club membership. Golf Access allows beginners to learn the game on the golf course and the unique colour coded scoring system provide the new players with not only a fantastic and enjoyable experience, but also rewards a player for every level they attain.”

“There are already over 100 golf clubs successfully embracing the Golf Access scheme and we look forward to working with GolfNow and BRS Golf to help golf clubs to grow the game.”

Fiona Hampton, Director of Sales & Customer Success at GolfNow, said: “One of our guiding principles at BRS Golf by GolfNow is to grow the game of golf in the UK & Ireland. We believe working with the Golf Access programme will help increase participation in the sport at golf clubs across the country. The past year has provided an opportunity for golf to welcome a more diverse and varied golfer into the game, and into a sport that truly everyone can enjoy and where everyone can feel welcome. The challenge now is engaging and retaining those new golfers.” 

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