PlayMoreGolf’s targeted digital marketing campaigns have generated more than 3,500 new member leads for its 27 partner courses since February 2016.
The UK’s first online points-based flexible membership programme provides partner clubs with bespoke support packages, which include sales training, member acquisition marketing campaign support, a fully integrated customer relationship management programme (CRM) and a web-booking engine that directly interfaces with the club’s booking requirements.
In addition, to help maximise the number of new members and potential revenue for partner venues, PlayMoreGolf has also introduced a new sales call centre, which will work with the golf clubs to help follow up on leads and manage the member recruitment process.
One of the country’s leading proprietary golf venue operators, De Vere Venues, partnered with PlayMoreGolf in March 2016 and has reported more than 750 new membership leads at its participating venues, which include Wokefield Park, Berkshire; Staverton Park, Northamptonshire; Wychwood Park, Cheshire and Selsdon Park Hotel & Golf Club, Surrey (part of Principal Hayley Hotels).
Steve Dacre, Group Golf Operations and Sales Manager at De Vere Venues, said: “Traditional membership models aren’t faring as well as they used to, with golfers now looking for more flexible options – which the PlayMoreGolf programme provides.
“The 750 new sales leads that have been generated by PlayMoreGolf since we became a partner venue four months ago is evidence of just how effective the programme is and that the company’s unique approach to marketing is ideally suited to today’s market.”
PlayMoreGolf director, Daniel Hodson, added: “The positive number of membership leads generated by our targeted digital marketing campaign for all of our venues, highlights that there is clearly a demand for clubs to provide flexible memberships.
“The support packages we have in place, alongside the new call centre, will ensure any additional administration tasks for the partner golf club are negated, without PlayMoreGolf controlling or dictating individual membership programmes. In addition, the programme also enables the venue to track each of its members effectively, safeguarding them against membership migration.”
The PlayMoreGolf programme sits alongside clubs’ existing membership packages to provide golfers with more choice and flexibility, with the points based system centred on an initial membership fee of £325 per year. This initial fee gives the golfer a minimum of 100 points – 80 to be utilised at their designated ‘home’ club and 20 reserved for rounds at other participating clubs throughout the PlayMoreGolf network.
Points are only used when a golfer plays, making PlayMoreGolf the perfect value solution for the infrequent golfer who seeks an affordable golf club membership, with the added flexibility of having access to other partner clubs.
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