Global Edition

Virtual Scottish Golf Show hailed a ‘massive success’

12.47pm 5th March 2021 - Exhibitions & Conferences

PSP Media Group Ltd, organisers of the Scottish Golf Show, have hailed the first-ever virtual edition of the event a “massive success”.

Europe’s No.1 consumer golf show, sponsored by VisitScotland, was staged online last weekend as a result of the ongoing COVID-19 pandemic. And the new format didn’t disappoint, with golfers eager to sample the virtual event turning out in their droves to support the show, now in its 15th year.

The early indications are that over 10,500 golf fans registered to experience this digital first, with 6,736 log-ins recorded across Saturday and Sunday – an exceptional 65% conversation rate from sign-ups to attendees exceeding industry benchmarks for online events. 

Both of these numbers are expected to grow further still with the show’s content now available to enjoy on-demand for free on the Scottish Golf Show website until March 31.

Across the weekend, there were more than 105,000 booth visits and upwards of 108,000 video views, with virtual attendees keen to make the most of the diverse and exciting menu of content available to them. 

From an array of live features – including exclusive interviews with global stars Greg Norman, Gary Player, Colin Montgomerie and other huge names; golf lessons; equipment tutorials; and videos showcasing some of the world’s top golf destinations – to the opportunity to win fantastic prizes, the show was a true festival of golf.

There were more than 2,000 prize winners across the weekend from the show’s ‘Leaderboard’ game, which entitled the winners to discounts on green fees and online retailers.

The virtual Scottish Golf Show also lived up to its promise to be a truly global affair, with visitors logging in from 37 different countries, including some from as far afield as Australia and Canada.

Paul Grant, the Managing Director of PSP Media Group, said: “Our first-ever virtual golf show has proven to be a massive success for both visitors and exhibitors alike, with fantastic visitor interaction on the virtual booths and in the show auditorium throughout the weekend.

“We know from early exhibitor feedback just how thrilled they were with the high level of engagement they enjoyed. The COVID-19 pandemic has challenged us all to do things this differently this year and we thank all exhibitors and visitors for attending our show and supporting our efforts to innovate in this space. We look forward to returning to a full, live Scottish Golf Show in 2022.”

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