Global Edition

Troon Golf to exhibit at KPMG Golf Business Forum

9.06am 15th April 2011 - Exhibitions & Conferences - This story was updated on Monday, June 27th, 2011

Troon Golf will be exhibiting at the KPMG Golf Business Forum in Dubai. Troon Golf’s extensive EMEA portfolio and management of high profile resorts is nowhere more prevalent than in the UAE.

Its team of committed industry professionals have been long term partners of the development of golf resorts in the UAE and have provided full circle management solutions to some of the most high profile properties including, The Els Club, Dubai, Abu Dhabi Golf Club, Saadiyat Beach Golf Club and The Montgomerie, Dubai.

Troon Golf’s EMEA executive management team will be in attendance throughout the week and will be exhibiting at the conference, where potential clients and partners are welcome to visit to meet the team, find out more on the array of services provided and discuss key areas on golf trends in EMEA.

Bruce Glasco, Managing Director Troon Golf Europe, Middle East & Africa.

“This week is an important week for Troon Golf to meet with potential developers and discuss the importance of our core competencies in realizing developers’ ambitions,” commented Bruce Glasco, Managing Director, Troon Golf Europe, Middle East & Africa. “The location of this year’s conference is all the more pertinent for us as well, with management contracts in place at some of the most high profile properties in the region. We are looking forward to meeting with the industry but also imparting our experiences of how to deliver a world class product whilst maximizing revenue for ownership groups the world over.”

Bruce Glasco will be presenting on Tuesday morning of the conference on “Achieving success in a global environment through leadership.” The discussion will draw on Troon Golf’s global experience transforming the ordinary to extraordinary through proper leadership practices highlighting golf’s evolution as a multi skilled business discipline opposed to a one dimensional business practice. For more information on organising an appointment e-mail

George O'Grady, Chief Executive European Tour

George O’Grady CBE, Chief Executive of the European Tour, will highlight the importance of the United Arab Emirates and the wider Middle East region to the future growth of golf at the KPMG Golf Business Forum.

Mr O’Grady will present an important address entitled ‘The Opportunities for Golf in the Gulf Cooperation Countries (GCC)’ at the conference, firmly established as the leading golf industry event for Europe, the Middle East and Africa (EMA) as well as the emerging markets.

With the GCC’s high-end courses continuing to outperform the market in terms of rounds and revenues, despite the ongoing global economic downturn, Mr O’Grady will explain the influential role the Middle East plays – past, present and future – for the European Tour and the wider golf business.

Mr O’Grady’s speech will pave the way for a live on-stage discussion – chaired by CNN’s Don Riddell – that will assess the current state of play and future opportunities for golf in the GCC.

The UAE, and wider region, has established a major presence on the European Tour, most notably through the prestigious, $45 million Race to Dubai that culminates with the Dubai World Championship – and Mr O’Grady will discuss their impact on, and significance for, the world of golf.

Other issues Mr O’Grady will draw out include the development of the game at grass-roots level in the Middle East – through the showcase of European Tour events – and the provision of playing opportunities for all players that are rated among the very best on the Tour.

He will also analyse the benefits European Tour players have brought to the region, in terms of course design and use of its courses as a preferred pre-season practice destination.

Golf Business Forum



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