The 2010 Scottish Golf Show, held at the SECC in Glasgow, has been hailed a huge success by both the event organizers and exhibitors after by passing its previous attendance record.
The fifth staging of the annual three-day golf showcase – held at the Glasgow venue for the second consecutive year – attracted a footfall of 17,175 over the course of its three days.
The organizers are attributing this in part to a greater emphasis being placed on customer interaction at this year’s show.
A whole host of new features were introduced this year to enhance the interactive experience for show visitors. These included the Nike Tiger Challenge, the Cleveland/Srixon Bucket Challenge, the Hot Blade Nine-hole Putting Competition and the tricky Fizz Golf Challenge, where visitors’ links golf skills were put to the test.
Undoubtedly though, the star attraction was the opportunity to have your photo take for free with golf’s most iconic trophy, the Claret Jug. The trophy was at the show ahead of this year’s 150th anniversary Open Championship and the chance to have a free picture taken with it was something that over 2,000 people found too good to resist.
All of these new elements were complemented by existing favorites from previous years, including the 31-bay driving range, the ever-popular Callaway Short Game Zone, regular golf clinics, daily trick shot shows and, of course, 100-plus exhibitors.
Event organiser Tom Lovering was delighted with how this year’s show went and said: “The Scottish Golf Show is now well established as the perfect way to tee off the new season and goes from strength to strength each year. Not only does it have the ongoing support of all of the golf’s industry’s biggest names, its popularity with the discerning Scottish golf public is also continually on the rise.
“To achieve another record attendance this year, particularly in light of the slow improvement in the current economic climate, speaks volumes for the high regard in which our show is held. My team and I have already started working on plans to make next year’s show even bigger, better and more successful for both exhibitors and visitors alike.”
Lovering also paid tribute to the team of volunteers who assisted throughout the three days, in particular the 100-plus military personnel from the official show charity ‘Help For Heroes’.
“The military volunteers did a power of work throughout the event and I’d like to thank all those who donated to Help For Heroes, a particularly worthwhile cause.”
Scottish Golf Show www.scottishgolfshow.com