Première Golf 2000 has been proclaimed an outstanding success by a large number of the visitors who attended the inaugural trade show in Marbella last month. In a visitor survey, conducted by Sports Marketing Surveys, 57.4% of the visitors who took part indicated that Première Golf 2000 was at least as good as any other golf trade show they had visited and no less than 23.8% indicated that it was the best they had ever experienced.
No less than 46% of the visitors who were questioned indicated that they had gone to Spain to place orders, making it a hugely attractive proposition to Callaway, Taylor Made, Titleist and all the other leading manufacturers who exhibited at this inaugural show.
This year’s Première Golf 2000 attracted some 1500 visitors from all over Europe and results of the survey suggest that the vast majority will be back when next year’s show is held at the same venue from November 13th – 16th 2001.
The results of the survey show some significant patterns:
A total of 92.5% of the visitors who were surveyed indicated that they would come back next year.
The visitors surveyed consisted of golf buyers (38.8%), golf professionals (22.5%), hotel and resort owners (2.2%) and others.
The majority of visitors came from Britain (50.3%) but there were also significant numbers from Spain (20.3%), Germany (4.9%), Sweden (4.9%), France (3.8%) and other countries (14.4%)
Visitors spent an average of 5.4 days in the Marbella area and 1.9 days at Première Golf 2000.
While in Spain, 71.6% of visitors played some golf at courses in the area. Most played at Almenara, Atalaya Park, Los Naranjos, Marbella Golf Club Resort, Santa Maria and Valderamma where the organisers of Première Golf 2000 had arranged tee times but 36.8% also arranged golf elsewhere.
46.0% of visitors said that they planned to place order(s) while they were at Première Golf 2000. Asked to list one main purpose for visiting the show, 29.4% said to view new products and 23.8% said to buy.
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