The project director for Donald Trump’s highly controversial new links course in Scotland is the latest big name to sign up as a speaker for December’s European Golf Business Conference.
Neil Hobday, project director of Trump International Golf Links in Scotland, was instrumental in persuading the American billionaire to acquire and develop the Menie Estate into a venue capable of holding an Open Championship – one of many steps he’s taken during a 20-year career in the golf industry.
Among those joining him on stage, for the fourth annual event, will be Alex Iguchi, former executive of Pebble Beach and the owner and operator of AMI Golf ConsultingIguchi will focus on standard operating procedures (sop’s) as key factor to improved hospitality and member retention at golf courses.
Together with other speakers and participants at the European Golf Course Owners Association-organised conference, they will define The Next Step; From Change To Opportunity – the theme of the conference.
Subjects under discussion will include how golf course owners can take advantage of changes; how they can generate more revenue by using e-marketing and yield management; and more solutions of problems golf operators face on a daily basis.
The 2009 European Golf Business Conference is at the Renaissance Hotel, in Amsterdam, from 2-4 December.
European Golf Business Conference www.egcoa.eu/conference
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