The London Golf Show has appointed marketing and brand agency MC2 Marketing to handle this year’s 2015 show held at GLOW, Bluewater in Kent. The appointment comes as the Golf Show Group look to add some fresh thinking into how they plan and promote this year’s show.
Lead consultant on the day to day business will be Ian Mullins, who held the post of Marketing Director for the group between 2011 and 2013. He will be supported by the agency’s Business Consultant, Ben Reynolds, who will be tasked with driving ROI for the shows marketing.
MC2 have a considerable track record working with golf brands such as The William Hunt Trilby Tour, TheSocialGolfer.com, The Altonwood Group and other sports brands such as Barclays Premiership, Euro 2000 and global brands including Emirates Airlines, Hitachi, Carlsberg and UBS.
Mullins will work closely with the Golf Show Group’s Management team and will also be responsible for overseeing the show’s marketing materials and its digital and social media strategy. His role will also include managing a new fully responsive and interactive website and driving value for the show key sponsors such as Golf Monthly, which is once again supporting the show.
Damian Benstead, Managing Director of The Golf Show Group said: “We are thrilled Ian has agreed to join the team. He will give a real focus to our marketing over the coming months, adding both structure and direction to the show. I know he made a real impact during in his last tenure with us and I am looking forward to working with him and his team again.”
MC2 Marketing www.mc2marketing.co.uk
London Golf Show www.londongolfshow.com