The tenth anniversary Golf Europe will be at a new location. The New Munich Trade Fair Centre will provide more space, an extremely functional infrastructure and a wider range of services. The organisers also promise a more comprehensive programme of events and new forms of presentation.
There is already, however, a major problem in that, Sunday 29th September, the first day of Golf Europe 2002, coincides with the final day of the re-scheduled Ryder Cup Matches at the De Vere Belfry. Although this does not appear to concern the German-based exhibitors, many of the international golf companies are still lobbying for a change of date and it is also unlikely that the PGA of Europe, which endorses the event, is happy with this situation.
The problem for the organisers is made even more complicated by the timing of the Swedish Golf Trade Show, which is scheduled to start on 2nd October, and the fact that later in the same week there is a German national holiday. Space would be available at the MOC, the home of Golf Europe for the last nine years, but the desire to move to the larger venue is overwhelming.
Attendance at this year’s Golf Europe was significantly up on 2000, despite the current world situation, with visitors totalling 3,360 (3,043 last year) and coming from 44 countries. Indeed non-German visitors accounted for a 41% share with the largest contingents coming from Austria, Switzerland, the United Kingdom, the Netherlands and Italy.
Golf Europe www.golf-europe.de