Global Edition

Golf Europe 2004 includes seminars and innovations

7.30am 27th May 2004 - Exhibitions & Conferences

With over 300 exhibitors from more than 20 countries and 60% participation from abroad, Golf Europe is the leading international golf trade show in Europe. The show tees off for the 12th time from Sunday 3rd to Tuesday 5th October 2004, at the New Munich Trade Fair, covering 22,000 square metres in exhibition space.
Hall B6 is reserved for fashion providers such as Alaska, Bally, Casall, Chervo, Conte of Florence, Cutter & Buck, Ecco, Genuin, Golfino, J Lindeberg, La Perla, Lyle & Scott, Mephisto, Pringle of Scotland and Rukka, as well as manufacturers of technical equipment and accessories.
The hardware manufacturers are presenting in Hall B5, including adidas TaylorMade, Ben Hogan, Bridgestone, Callaway, Cleveland, Cobra, Dunlop, Footjoy, Mac Gregor, Nike, Orlimar, Srixon, Titleist, Wilson and Yonex. New clubs and balls can be tested on the indoor driving range.
The seminar program is being carried out in cooperation with the PGA of Europe. Michael Caulfield, the innovative sports psychologist, and a specialist in the sports sciences, is among the presenters. The regular contributor to BBC Radio Five Live completes a distinguished trio of presenters alongside the resident Munich business seminar speaker, Bill Sanderson, and German golf fitness expert, Artur Frank.
Michael Caulfield, whose lively style allied to a depth of knowledge won him the ‘Best Research in Sport Award‘ at the Commonwealth Games Sport Conference in Manchester, is a business partner of Dr Ian Cockerill, the well-known fellow sports psychologist.
Clients of their ‘Training and Performance Consultancy‘ are drawn from athletics, golf, snooker, football, cricket, rowing, swimming, motor sport, horse racing and three-day eventing.
Artur Franks, an experienced sports physiotherapist, supervises the fitness regime of the PGA of Germany’s elite players and will talk on his specialist subject, ‘Physical Preparation for Golf‘.
For the past six years business consultant Bill Sanderson, managing director of Campus Business Development, Manchester University, has been the brains behind the highly successful Golf Europe business seminar programme.
For 2004 he has devised a slightly different concept in terms of having one three-part programme, comprehensively re-visiting and encompassing all of the knowledge and advice imparted in the previous years, and updated with more modern concepts. These will be staged on each of the three days.
This is to ensure that even those golf professionals who can attend for only one day, or who wish to spend two of their three days on the merchandising aspect only, need not miss any of the seminars.
“We will deliver a seminar programme which demonstrates the essential process of constructing a powerful, practical strategy of business growth and uses the topics delivered over the past five years to show how they constitute key platforms within that strategy,” said Bill Sanderson.
To assist this aim of drawing the entire six-year programme together into an effective ‘work book‘, a CD containing details of all of the previous business sections of the annual seminars will be provided for each golf professional who attends.
“This CD can be a powerful working document and a key tool for managing growth in a golf club or pro shop,” he added.
Visitors to Golf Europe are strictly limited to the trade only
The PGA of Europe
Golf Europe

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