Chief executives who ‘carry the pulse‘ of the golf industry will assemble in panel discussions to provide their outlook on the industry in 2004 at the second annual Business of Golf Conference, 31st January at the Orange County Convention Centre in Orlando.
The conference, sponsored by The PGA of America, is in conjunction with the 51st PGA Merchandise Show. The Business of Golf Conference is scheduled from 1:00 to 4:00 p.m., in the OCCC auditorium, located above the central lobby on Level 3. All attendees to the 51st PGA Merchandise Show may register online at www.pgaexpo.com to attend the conference. PGA Professionals attending the conference will receive credit for three Continuing Education hours.
“The PGA of America is excited about the effort being made to make this Business of Golf Conference an invaluable experience for attendees at the PGA Merchandise Show,” said PGA of America President M.G. Orender. “We have another elite group of panelists representing all segments of the industry.”
PGA Chief Executive Officer Jim Awtrey will serve as moderator while the panelists focus on several themes:
Golf & Technology II – Featuring Callaway Golf Chairman and CEO Ron Drapeau and Golf Digest Chairman and Editorial Director Jerry Tarde, this segment continues a review of technological improvements in equipment performance and how manufacturers market game improvement.
Growth of The Game – A forecast on player development for 2004 and plans by golf associations, ownership groups, manufacturers and media companies to stimulate participation. The panel includes PGA of America President M.G. Orender, ClubCorp President and CEO Bob Dedman Jr., U.S. General Manager of Nike Golf David Pillsbury, and David Manougian, chief operating officer of The Golf Channel.
Real Estate and Travel – Featuring Henry Delozier, president of Pulte Homes, Claye Atcheson, vice president of operations of Marriott Golf, and GOLF Magazine Editor Kevin Cook. This panel will review golf’s impact on real estate sales and travel which together account for nearly one-third of the $62 billion annual golf GNP.
The Business of Golf Conference also features video presentations that highlight industry trends and studies.
PGA Merchandise Show www.pgaexpo.com
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